HEAD Golf Finds Its Footing Beyond the Trade Show Floor

HEAD Golf first launched in early 2025 at the PGA Show in Orlando, Florida, where we identified it as one of our brands to watch. Golfs largest trade show hasnt historically been known for boundary-pushing ideas, but HEAD stood out. Its booth-inspired by Georgia OKeeffes New Mexico residence and built around desert-themed apparel-didnt necessarily reinvent the wheel, but it did carve out a sort of aura that was rare on the show floor.The product itself filled an interesting lane. Luxury-leaning ...